Educating The Motorist Community...
"Share the Road!"
"To Facilitate A Reduction In Motorcycle Crashes With Other Motor Vehicles."
The Motorist Awareness Division and Rider Education Program, through a Team effort, are committed to
a goal of establishing the safest motorcycling environment possible. While Rider Education trains and
educates motorcycle riders, the Motorist Awareness Division (MAD) will focus on educating the motorist
community. Our primary goal in motorist awareness will be to reduce the number of motorcycle crashes
with other highway users, a reduction in the loss of life, and a reduction in injuries.
A New Era in Motorist Awareness - A Simple Plan
The Motorist Awareness Division of GWRRA, through a "Share the Road" campaign will pursue three
aspects of motorist awareness. Each of these three are supportive of each other :
Awareness Education - Providing motorists with First Class, professional
education through our certified seminar presentations. Our presentations will be developed for a multitude of audiences, educating them to the better understanding of
motorcyclists, the risks involved, a heightened awareness of motorcycle presence
and what they as motorists can do in the prevention of crashes.
Awareness Advertisement - Serves as a reminder to motorists that they share
the road with motorcycles. Reinforced reminder to the education aspect.
Public Relations - Interaction with the motoring public has the ability to reflect
highly on GWRRA and to mold public opinion on how they view motorcyclist.
Our goal in this area is to build a rapport with motorists and leave them with a
feeling that motorcyclists are real people who could be their friend, neighbor, or
even a relative.
The Motorist Awareness Division has already begun working with the Motorcycle
Safety Foundation (MSF) and other organizations within the motorcycling community.
Communications and the sharing of information between us and these organizations helps build our programs, sets the stage for success and benefits the entire motorcycling community.
M. A. D. - Saving Lives Through Awareness Education